Drive In ~ Soda Fountain

Coke Paper Placemat

Coke Cups Graphics ~ Historic Classic


This Paper placemat was issued by the Coca-Cola company to drive-ins and soda fountains that served Coke. Exceptionally distinctive coke graphics! Two paper cups of ice cold Coke with drips of condensation rolling down the sides. This placemat was only made for a very short duration and then recalled and destroyed by the Coca-Cola Company!

It was their first of only a few advertising attempts to straighten out the big fiasco in the 1980’s of changing the Coke formula. They tried an advertising campaign for the new Coke formula that was a dismal failure. The public uproar over Coke changing their formula was widespread and Coke lost a large market share overnight. It only took them a few weeks to figure out they screwed up.

See Photo Below

Some clever advertising executive came up with the quick fix of restoring the old formula and calling it Coke Classic. It worked and Coke had started regained their popularity. This placemat was one of the first times they called it Coke Classic! It only took a month or two to regain their market share, but it was obviously evident that the public was not going to ask for a Coke Classic. When they ordered a Coke, they wanted what they were used to. So the name Coke Classic started to fade away and Coke expedited that by recalling and destroying all advertising materiel that was contrary to this outcry of public opinion.

We found a small stack in an old drive in slated for demolition that closed during that period. This is a RARE Coke survivor of an almost fatal mistake by Coke, and an era of their business history that they will remember. You won’t find Coke stuff that mentions both Coke and Coke Classic on many surviving items. 16 inches by 11 inches, no folds, no nips, no tatters. Perfect Condition Ideal for framing for the serious Coke Collector. We pack it securely and mail it to you First Class U.S. Postal.

 
Esnarf Item . #994 Price . . $4.85

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