“The Nickel Lunch” Pennant Brand ~ 1925

5¢ Planters Mr. Peanut Bag

Street Vendors “Premium” Waxed Glassine Peanut Bag

This bag stands 6 inches high, 2 ½ inches wide. Blue & Red Printing. At the top it has a “Premium” offer That says, “Save 10 of these used empty bags and mail them to Planters, Wilkes-Barre, PA. We will mail you FREE a beautiful 32 page picture painting book.” The “Premium” bag is less green than the original 1920’s bag, and has the Premium offer on it. Otherwise it is identical to the standard, 1920 Planters “Vendors” bag.

Below the Premium offer, It says PLANTERS across the top. Under that is Mr. Peanut himself, holding up the staff with the red flag that says “Pennant” brand Salted Peanuts. “The Nickel Lunch”. (Sold only in the bag with Mr. Peanut AND the Red Pennant on it”. Planters Nut & Chocolate Co. ~ Min. Net Weight 1 ¼ Oz.

Amedo Obici and Mario Peruzzi Started “Planters” in 1906 with 2 peanut roasters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. After WW I, They no longer had an exclusive contract with the Armed services for all the peanuts they could make. In 1920, Amedo built several “wheeled” hot Peanut Stands. He was using plain white bags, and had a customer tell him that everyone at work was asking where he got the bag of those great peanuts from.

That week, Amedo met with a bag maker, and came up with a dark Green, waxed Glassine bag. With the now famous Mr. Peanut holding the “Pennant” flag, and the saying, “The Nickel Lunch”.

In 1925, when "Premium" offers started to appear on products to keep customer loyalty, The Planters "Premium" bag was made from a less green, more beige, waxed glassine. It is genuine 1925 stock. The bag is in Perfect Condition. We hermetically seal one and mail it 1st Class US Postal to you for $1.00.

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