Elmer & Beauregard in Western Attire

Elsie the Cow

Dairy Store Strip Sign

Exceptional vintage Elsie sign. Few of them feature Elmer and Beauregard with her. The distinctive graphics are on the left side of the sign. The right side has room for the grocer to write the product and price in a black crayon.

See Photo at Bottom of Page

These were dispersed to small grocery and dairy stores by the Borden's distributors to support special promotions! Called a Strip Sign, it was usually taped in the front windows of Ma and Pa grocery stores, or slipped into small groves on the front lip of those "waist high" open top grocery store milk refrigerator coolers commonly used by grocers or dairy parlors from the 1950's through the 1970's.

Printed on thick glossy paper, 18 inches wide and 4 inches high. Excellent graphics! No fading. Original Borden issue. Perfect Condition. We pack it securely and mail it to you First Class U.S. Postal.